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This web page states the following, "THE ONLY COMPLETELY SAFE WAY TO PREVENT UNWANTED PREGNANCIES." We saw that the web page said " ITS THAT EASY! ENJOY THE GLORIOUS MOMENTS OF CARE-FREE INTIMACY." It also said " Thats why it is the SMART WOMENS CHOICE. Squeeze approximately one inch of the product onto your middle finger and insert into the vagina immediately before each intercourse. Afterwards, just rinse with tap water. Its that simple! For ease of use, keep refrigerated. Ingredients PalmOil Oleic fatty acids, citric acid, lavender fragrance." The header had birth control as the highest ranking optimized keyword. It is followed by smart birth control, pill side-effects, and unwanted pregnancies which isn't as ranked as highly as birth control. The next words smartwomenschoice.com uses is avoid abortion. mechanical birth control devices was included and could not be seen by web crawlers.